Our brand story
A journey to the imaginaire
PANTOUM, from the Malay pantun
In the heart of PANTOUM beats the rhythm of poetry. Our name is derived from a Malaysian verse adapted by French poets — and embodies this fusion of cultures: a fashion and home decor brand where French elegance meets Southeast Asian charm.
I.
Cherished Souvenirs
PANTOUM transports you to the imaginaire; a world of joy and wonder. It is a place of vibrancy and texture, where poetry becomes pattern and art becomes reality. Our mission is to weave threads of nostalgia into cherished souvenirs — comme un cadeau, un écrin que l’on garde près de soi.
II.
Hand-Drawn Tales
We don't just design — we tell stories. Inspired by architectural marvels, Peranakan motifs, whimsical florals and postcards of global travels, our collections are a cabinet de curiosités. Each design is a celebration of our multicultural spirit infused with a French touch.
III.
Multicultural Sensibility
Join us as we bridge continents and cultures, bringing a piece of France to Malaysia and Malaysia to France. Every creation is a celebration of the diversity of life, an opportunity to cherish every detail of it, and an artistic exploration of our poetic heritage.
Visually creating poetry
PANTOUM · Kuala Lumpur
Our founder
“I believe in the magic of details, colours and textures — in the joie de vivre.”
Elisa began in Communications and Graphic Design with a passion for design and textile. Her education took her from the South of France to Paris, Berlin, London and Shanghai. But it was in Kuala Lumpur that she fell in love — PANTOUM’s multicultural spirit is inspired by this love story of French elegance and Southeast Asian charm.
Her commitment extends to quality craftsmanship, honouring heritage and promoting sustainability.
Elisa, founder
Sustainable commitment
Made with care, in small capsules
To avoid overstock, our collections are released in limited editions. Each piece is made to be kept, worn and passed on.
I.
Certified fabrics
Our fabrics are certified OEKO-TEX, BCI and Lenzing — organic cotton and Tencel, soft on the skin and kinder to the planet.
II.
People-oriented brand
We prioritize human connections with our suppliers — an Indonesian family-run business carrying the Lenzing label and developing eco-friendly fabrics.
III.
Prints with a story
Each and every print has a story to tell and comes from our very own hand. Straight from our sketchbook, meticulously hand-drawn.
